In this project, california fitness have be my redesign website client.California fitness start their service at Hong Kong in July 1996 and their concept is promote live be better and health.California fitness is the famouse club in Asia. Today there are 25 clubs throughout China, Hong Kong, Malaysia, Singapore and Taiwan.
For the homepage, i feel it quite nicely and suitable to the theme.The orange color mood of the page layout lead the user have the sunshine and fresh feel.The navigator put on the top is easy to found but is too many to choose for user by the way some navigator is link to another same page. At the time it will make the user be confuse to click on which one to link to another page.Beside that, all the link look similar to homepage, but it still can dispart the page with another page.So i will redesign the layout of each page and reset the navigator to make the user more facility to browse the website.And i will set more banner about the recently event or promotion on the homepage make the user can fast and easy to get the club recent situation.
For the long term goal this site will relation the old customer and company like old member promotion event. For short term goal will have some short time taste of training or fitness show to let more people know the important of fitness.
The target audience of the club is target to everyone who want to fit their body, especially the office worker. Because many office worker work also sit at office long time in a day,it will be less time to have exercise. So 24 hour fitness service of this club is good to help them to have exercise and fit their body. Beside that also can help them to meet more different domain people expect the office boy or girl only.